How to show your Facebook Ads action types in Reportz
Select Custom Widget as your widget type
Select “plot by action type”
Select “Total Number of Actions” as your metric if you wish to show the amount of actions
OR
“Total Action Values” if you wish to show how much revenue have certain actions generated.
For example: “ action_type==(like|checkin|link_click) ”
On the first screenshot below we see how to show the amount of link clicks you’ve had on your campaign or Ad Set in general.
And on the second screenshot, you can see how to show more action types in one widget. Just add a “ | ” as a separator between the action types.
Name of the Action Type (Metrics)
What you type in the "Filter" box
3-Second Video Views
action_type==(video_view)
Adds Payment Info
action_type==(offsite_conversion.fb_pixel_add_payment_info)
Adds To Cart
action_type==(offsite_conversion.fb_pixel_add_to_cart)
Adds To Wishlist
action_type==(offsite_conversion.fb_pixel_add_to_wishlist)
App Installs
action_type==(app_install)
App Uses
action_type==(app_use)
Blocked Messaging Conversations
action_type==(onsite_conversion.messaging_block)
Check-ins
action_type==(checkin)
Commerce Adds to Cart
action_type==(commerce_event.add_to_cart)
Commerce Messages to Buy
action_type==(commerce_event.message_to_buy)
Commerce Product Views
action_type==(commerce_event.view_content)
Commerce Purchases
action_type==(commerce_event.purchase)
Completed Registration
action_type==(offsite_conversion.fb_pixel_complete_registration)
Credit Spends
action_type==(credit_spent)
Custom Conversions defined by the advertiser (scroll to the bottom of the text for more info)
action_type==(offsite_conversion.custom.)
Custom pixel events defined by the advertiser
action_type==(offsite_conversion.fb_pixel_custom)
Event Responses
action_type==(rsvp)
Game Plays
action_type==(games.plays)
Initiates Checkout
action_type==(offsite_conversion.fb_pixel_initiate_checkout)
Landing Page Views
action_type==(landing_page_view)
Leads
action_type==(offsite_conversion.fb_pixel_lead)
Leads (Form)
action_type==(leadgen.other)
Link Clicks
action_type==(link_click)
Messaging Conversations Started
action_type==(Onsite_conversion.messaging_conversation_started_7d)
Messaging Replies
action_type==(Onsite_conversion.messaging_reply)
Mobile App Achievements
action_type==(app_custom_event.fb_mobile_level_achieved)
Mobile App Adds To Cart
action_type==(app_custom_event.fb_mobile_add_to_cart)
Mobile App Adds to Wishlist
action_type==(app_custom_event.fb_mobile_add_to_wishlist)
Mobile App Checkouts
action_type==(app_custom_event.fb_mobile_initiated_checkout)
Mobile App Content Views
action_type==(app_custom_event.fb_mobile_content_view)
Mobile App Credit Spends
action_type==(app_custom_event.fb_mobile_spent_credits)
Mobile App Feature Unlocks
action_type==(app_custom_event.fb_mobile_achievement_unlocked)
Mobile App Installs
action_type==(mobile_app_install)
Mobile App Payment Details
action_type==(app_custom_event.fb_mobile_add_payment_info)
Mobile App Purchases
action_type==(app_custom_event.fb_mobile_purchase)
Mobile App Ratings
action_type==(app_custom_event.fb_mobile_rate)
Mobile App Registrations
action_type==(app_custom_event.fb_mobile_complete_registration)
Mobile App Searches
action_type==(app_custom_event.fb_mobile_search)
Mobile App Starts
action_type==(app_custom_event.fb_mobile_activate_app)
Mobile App Tutorial Completions
action_type==(app_custom_event.fb_mobile_tutorial_completion)
New Messaging Conversations
action_type==(Onsite_conversion.messaging_first_reply)
Offer Saves
action_type==(receive_offer)
On-Facebook Purchases
action_type==(onsite_conversion.purchase)
On-Facebook Workflow Completions
action_type==(onsite_conversion.flow_complete)
Other Mobile App Actions
action_type==(app_custom_event.other)
Page Likes
action_type==(like)
Page Photo Views
action_type==(photo_view)
Page Views
action_type==(offsite_conversion.fb_pixel_view_content)
Post Comments
action_type==(comment)
Post Reactions
action_type==(post_reaction)
Post Saves
action_type==(Onsite_conversion.post_save)
Post Shares
action_type==(post)
Purchases
action_type==(offsite_conversion.fb_pixel_purchase)
If you have a Custom Conversion set on your Facebook Pixel you can track it by copying the conversion's ID into the Filter box.
The filter box should look like this:
action_type==(offsite_conversion.custom.146225559322222)
Your custom conversion ID can be found in Facebook Ads Manager --> All Tools --> Custom Conversions (Measure & Report) --> Custom Conversion ID
See the screenshots below to find out where you can see your Pixel ID's:
http://prntscr.com/mi05aj
http://prntscr.com/mi06wi
Note: paste your Conversion ID in place of
Happy Reporting!
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