Reportz offers you a way to easily add some of the most standard metrics using our predefined widgets, but if you need something more specific you can use custom filters by following these easy steps. 

Click on Add Data Widget and select Google Analytics as Integration. 

After that, select your analytics account.

In the second step, you can select your Property, Profile (View), and choose your Widget. 

In our example, we will use a custom widget, and select Segment (All Users), Dimension (Event Action), and Metrics (Unique Events - ga:uniqueEvents and Total Events - ga:totalEvents). 

Below the widget, there is a custom filter field. Here we can filter our data using Google Analytics API. For example, we would like to present only In-app events with event action as dimension and Total & Unique Events as metrics. We can do this by filtering Event Category to exact match In-app (type ga:eventCategory==In-app in custom filter field).

See screenshots below:
​

In the third step, you can add the widget title and description, choose widget size, type, etc. After you hit Submit data, the widget will show only In-app events.
​

Google Analytics Operators

Here is a table with all the Google Analytics operators that can be used in data Filtering.

And here's a list of available filter syntax, operators, and expressions: https://developers.google.com/analytics/devguides/reporting/core/v3/reference?hl=en#filters.

Reportz Custom filter allows you to combine multiple filters for Google Analytics using AND and OR logic statements.

OR Operator

The OR operator is defined using a comma (,). It takes precedence over the AND operator and may NOT be used to combine dimensions and metrics in the same expression.

OR Operator Examples:

Country is either (United States OR Canada):
ga:country==United States,ga:country==Canada

Firefox users on (Windows OR Macintosh) operating systems:
ga:browser==Firefox;ga:operatingSystem==Windows,ga:operatingSystem==Macintosh

AND Operator

The AND operator is defined using a semi-colon (;). It is preceded by the OR operator and CAN be used to combine dimensions and metrics in the same expression.

AND Operator Examples:

Country is United States AND the browser is Firefox:
ga:country==United States;ga:browser==Firefox

Country is United States AND language does not start with 'en':
ga:country==United States;ga:language!~^en.*

Operating system is (Windows OR Macintosh) AND browser is (Firefox OR Chrome):
ga:operatingSystem==Windows,ga:operatingSystem==Macintosh;ga:browser==Firefox,ga:browser==Chrome

Country is the United States AND sessions are greater than 5:
ga:country==United States;ga:sessions>5

Dimensions and Metrics Grouping

Dimensions and Metrics Filters should be grouped and separated with ::: 

For example: 

ga:browser==Firefox;ga:country==United States:::ga:sessions>>10,ga:pageviews>>20

Detailed List of all Google Analytics Dimensions and Metrics by Feature:

User Dimensions & Metrics

Dimensions:
ga:userType
ga:userType
ga:sessionCount
ga:daysSinceLastSession
ga:userDefinedValue
ga:userBucket

Metrics:
ga:users
ga:newUsers
ga:percentNewSessions
ga:1dayUsers
ga:7dayUsers
ga:14dayUsers
ga:28dayUsers
ga:30dayUsers
ga:sessionsPerUser

Session Dimension & Metrics

Dimensions:
ga:sessionDurationBucket

Metrics:
ga:sessions
ga:bounces
ga:bounceRate
ga:sessionDuration
ga:avgSessionDuration
ga:uniqueDimensionCombinations
ga:hits

Traffic Sources Dimensions & Metrics

Dimensions:
ga:referralPath
ga:fullReferrer
ga:campaign
ga:source
ga:medium
ga:sourceMedium
ga:keyword
ga:adContent
ga:socialNetwork
ga:hasSocialSourceReferral
ga:campaignCode

Metrics:
ga:organicSearches

Google Ads Dimensions & Metrics

Dimensions:
ga:adGroup
ga:adSlot
ga:adDistributionNetwork
ga:adMatchType
ga:adKeywordMatchType
ga:adMatchedQuery
ga:adPlacementDomain
ga:adPlacementUrl
ga:adFormat
ga:adTargetingType
ga:adTargetingOption
ga:adDisplayUrl
ga:adDestinationUrl
ga:adwordsCustomerID
ga:adwordsCampaignID
ga:adwordsAdGroupID
ga:adwordsCreativeID
ga:adwordsCriteriaID
ga:adQueryWordCount
ga:isTrueViewVideoAd

Metrics:
ga:impressions
ga:adClicks
ga:adCost
ga:CPM
ga:CPC
ga:CTR
ga:costPerTransaction
ga:costPerGoalConversion
ga:costPerConversion
ga:RPC
ga:ROAS

Goal Conversions Dimensions & Metrics

Dimensions:
ga:goalCompletionLocation
ga:goalPreviousStep1
ga:goalPreviousStep2
ga:goalPreviousStep3

Metrics:
ga:goalXXStarts
ga:goalStartsAll
ga:goalXXCompletions
ga:goalCompletionsAll
ga:goalXXValue
ga:goalValueAll
ga:goalValuePerSession
ga:goalXXConversionRate
ga:goalConversionRateAll
ga:goalXXAbandons
ga:goalAbandonsAll
ga:goalXXAbandonRate
ga:goalAbandonRateAll

Platform or Device Dimensions & Metrics

Dimensions:
ga:browser
ga:browserVersion
ga:operatingSystem
ga:operatingSystemVersion
ga:mobileDeviceBranding
ga:mobileDeviceModel
ga:mobileInputSelector
ga:mobileDeviceInfo
ga:mobileDeviceMarketingName
ga:deviceCategory
ga:browserSize
ga:dataSource

Metrics: None

Geo Network Dimensions & Metrics

Dimensions:
ga:continent
ga:subContinent
ga:country
ga:region
ga:metro
ga:city
ga:latitude
ga:longitude
ga:networkDomain
ga:networkLocation
ga:cityId
ga:continentId
ga:countryIsoCode
ga:metroId
ga:regionId
ga:regionIsoCode
ga:subContinentCode

Metrics: None

System Dimensions & Metrics

Dimensions:
ga:flashVersion
ga:javaEnabled
ga:language
ga:screenColors
ga:sourcePropertyDisplayName
ga:sourcePropertyTrackingId
ga:screenResolution

Metrics: None

Page Tracking Dimensions & Metrics

Dimensions:
ga:hostname
ga:pagePath
ga:pagePathLevel1
ga:pagePathLevel2
ga:pagePathLevel3
ga:pagePathLevel4
ga:pageTitle
ga:landingPagePath
ga:secondPagePath
ga:exitPagePath
ga:previousPagePath
ga:pageDepth

Metrics:
ga:pageValue
ga:entrances
ga:entranceRate
ga:pageviews
ga:pageviewsPerSession
ga:uniquePageviews
ga:timeOnPage
ga:avgTimeOnPage
ga:exits
ga:exitRate

Content Grouping Dimensions & Metrics

Dimensions:
ga:landingContentGroupXX
ga:previousContentGroupXX
ga:contentGroupXX

Metrics:
ga:contentGroupUniqueViewsXX

Internal Search Dimensions & Metrics

Dimensions:
ga:searchUsed
ga:searchKeyword
ga:searchKeywordRefinement
ga:searchCategory
ga:searchStartPage
ga:searchDestinationPage
ga:searchAfterDestinationPage

Metrics:
ga:searchResultViews
ga:searchUniques
ga:avgSearchResultViews
ga:searchSessions
ga:percentSessionsWithSearch
ga:searchDepth
ga:avgSearchDepth
ga:searchRefinements
ga:percentSearchRefinements
ga:searchDuration
ga:avgSearchDuration
ga:searchExits
ga:searchExitRate
ga:searchGoalXXConversionRate
ga:searchGoalConversionRateAll
ga:goalValueAllPerSearch

Site Speed Dimensions & Metrics

Dimensions: None

Metrics:
ga:pageLoadTime
ga:pageLoadSample
ga:avgPageLoadTime
ga:domainLookupTime
ga:avgDomainLookupTime
ga:pageDownloadTime
ga:avgPageDownloadTime
ga:redirectionTime
ga:avgRedirectionTime
ga:serverConnectionTime
ga:avgServerConnectionTime
ga:serverResponseTime
ga:avgServerResponseTime
ga:speedMetricsSample
ga:domInteractiveTime
ga:avgDomInteractiveTime
ga:domContentLoadedTime
ga:avgDomContentLoadedTime
ga:domLatencyMetricsSample

App Tracking Dimensions & Metrics

Dimensions:
ga:appInstallerId
ga:appVersion
ga:appName
ga:appId
ga:screenName
ga:screenDepth
ga:landingScreenName
ga:exitScreenName

Metrics:
ga:screenviews
ga:uniqueScreenviews
ga:screenviewsPerSession
ga:timeOnScreen
ga:avgScreenviewDuration

Event Tracking Dimensions & Metrics

Dimensions:
ga:eventCategory
ga:eventAction
ga:eventLabel

Metrics:
ga:totalEvents
ga:uniqueEvents
ga:eventValue
ga:avgEventValue
ga:sessionsWithEvent
ga:eventsPerSessionWithEvent

Ecommerce Dimensions & Metrics

Dimensions:
ga:transactionId
ga:affiliation
ga:sessionsToTransaction
ga:daysToTransaction
ga:productSku
ga:productName
ga:productCategory
ga:currencyCode
ga:checkoutOptions
ga:internalPromotionCreative
ga:internalPromotionId
ga:internalPromotionName
ga:internalPromotionPosition
ga:orderCouponCode
ga:productBrand
ga:productCategoryHierarchy
ga:productCategoryLevelXX
ga:productCouponCode
ga:productListName
ga:productListPosition
ga:productVariant
ga:shoppingStage

Metrics:
ga:transactions
ga:transactionsPerSession
ga:transactionRevenue
ga:revenuePerTransaction
ga:transactionRevenuePerSession
ga:transactionShipping
ga:transactionTax
ga:totalValue
ga:itemQuantity
ga:uniquePurchases
ga:revenuePerItem
ga:itemRevenue
ga:itemsPerPurchase
ga:localTransactionRevenue
ga:localTransactionShipping
ga:localTransactionTax
ga:localItemRevenue
ga:buyToDetailRate
ga:cartToDetailRate
ga:internalPromotionCTR
ga:internalPromotionClicks
ga:internalPromotionViews
ga:localProductRefundAmount
ga:localRefundAmount
ga:productAddsToCart
ga:productCheckouts
ga:productDetailViews
ga:productListCTR
ga:productListClicks
ga:productListViews
ga:productRefundAmount
ga:productRefunds
ga:productRemovesFromCart
ga:productRevenuePerPurchase
ga:quantityAddedToCart
ga:quantityCheckedOut
ga:quantityRefunded
ga:quantityRemovedFromCart
ga:refundAmount
ga:revenuePerUser
ga:totalRefunds
ga:transactionsPerUser

Social Interactions Dimensions & Metrics

Dimensions:
ga:socialInteractionNetwork
ga:socialInteractionAction
ga:socialInteractionNetworkAction
ga:socialInteractionTarget
ga:socialEngagementType

Metrics:
ga:socialInteractions
ga:uniqueSocialInteractions
ga:socialInteractionsPerSession

User Timings Dimensions & Metrics

Dimensions:
ga:userTimingCategory
ga:userTimingLabel
ga:userTimingVariable

Metrics:
ga:userTimingValue
ga:userTimingSample
ga:avgUserTimingValue

Exceptions Dimensions & Metrics

Dimensions:
ga:exceptionDescription

Metrics:
ga:exceptions
ga:exceptionsPerScreenview
ga:fatalExceptions
ga:fatalExceptionsPerScreenview

Content Experiments Dimensions & Metrics

Dimensions:
ga:experimentId
ga:experimentVariant
ga:experimentCombination

Metrics:
None

Custom Variables or Columns Dimensions & Metrics

Dimensions:
ga:dimensionXX
ga:customVarNameXX
ga:customVarValueXX

Metrics:
ga:metricXX
ga:calcMetric_

Time Dimensions & Metrics

Dimensions:
ga:date
ga:year
ga:month
ga:week
ga:day
ga:hour
ga:minute
ga:nthMonth
ga:nthWeek
ga:nthDay
ga:nthMinute
ga:dayOfWeek
ga:dayOfWeekName
ga:dateHour
ga:dateHourMinute
ga:yearMonth
ga:yearWeek
ga:isoWeek
ga:isoYear
ga:isoYearIsoWeek
ga:nthHour

Metrics:
None

DoubleClick Campaign Manager Dimensions & Metrics

Dimensions:
ga:dcmClickAd
ga:dcmClickAdId
ga:dcmClickAdType
ga:dcmClickAdTypeId
ga:dcmClickAdvertiser
ga:dcmClickAdvertiserId
ga:dcmClickCampaign
ga:dcmClickCampaignId
ga:dcmClickCreativeId
ga:dcmClickCreative
ga:dcmClickRenderingId
ga:dcmClickCreativeType
ga:dcmClickCreativeTypeId
ga:dcmClickCreativeVersion
ga:dcmClickSite
ga:dcmClickSiteId
ga:dcmClickSitePlacement
ga:dcmClickSitePlacementId
ga:dcmClickSpotId
ga:dcmFloodlightActivity
ga:dcmFloodlightActivityAndGroup
ga:dcmFloodlightActivityGroup
ga:dcmFloodlightActivityGroupId
ga:dcmFloodlightActivityId
ga:dcmFloodlightAdvertiserId
ga:dcmFloodlightSpotId
ga:dcmLastEventAd
ga:dcmLastEventAdId
ga:dcmLastEventAdType
ga:dcmLastEventAdTypeId
ga:dcmLastEventAdvertiser
ga:dcmLastEventAdvertiserId
ga:dcmLastEventAttributionType
ga:dcmLastEventCampaign
ga:dcmLastEventCampaignId
ga:dcmLastEventCreativeId
ga:dcmLastEventCreative
ga:dcmLastEventRenderingId
ga:dcmLastEventCreativeType
ga:dcmLastEventCreativeTypeId
ga:dcmLastEventCreativeVersion
ga:dcmLastEventSite
ga:dcmLastEventSiteId
ga:dcmLastEventSitePlacement
ga:dcmLastEventSitePlacementId
ga:dcmLastEventSpotId

Metrics:
ga:dcmFloodlightQuantity
ga:dcmFloodlightRevenue
ga:dcmCPC
ga:dcmCTR
ga:dcmClicks
ga:dcmCost
ga:dcmImpressions
ga:dcmROAS
ga:dcmRPC

Audience Dimensions & Metrics

Dimensions:
ga:userAgeBracket
ga:userGender
ga:interestOtherCategory
ga:interestAffinityCategory
ga:interestInMarketCategory

Metrics:
None

Adsense Dimensions & Metrics

Dimensions:
None

Metrics:
ga:adsenseRevenue
ga:adsenseAdUnitsViewed
ga:adsenseAdsViewed
ga:adsenseAdsClicks
ga:adsensePageImpressions
ga:adsenseCTR
ga:adsenseECPM
ga:adsenseExits
ga:adsenseViewableImpressionPercent
ga:adsenseCoverage

Publisher Dimensions & Metrics

Dimensions:
None

Metrics:
ga:totalPublisherImpressions
ga:totalPublisherCoverage
ga:totalPublisherMonetizedPageviews
ga:totalPublisherImpressionsPerSession
ga:totalPublisherViewableImpressionsPercent
ga:totalPublisherClicks
ga:totalPublisherCTR
ga:totalPublisherRevenue
ga:totalPublisherRevenuePer1000Sessions
ga:totalPublisherECPM

Ad Exchange Dimensions & Metrics

Dimensions:
None

Metrics:
ga:adxImpressions
ga:adxCoverage
ga:adxMonetizedPageviews
ga:adxImpressionsPerSession
ga:adxViewableImpressionsPercent
ga:adxClicks
ga:adxCTR
ga:adxRevenue
ga:adxRevenuePer1000Sessions
ga:adxECPM

DoubleClick for Publishers Backfill Dimensions & Metrics

Dimensions:
ga:dfpLineItemId
ga:dfpLineItemName

Metrics:
ga:backfillImpressions
ga:backfillCoverage
ga:backfillMonetizedPageviews
ga:backfillImpressionsPerSession
ga:backfillViewableImpressionsPercent
ga:backfillClicks
ga:backfillCTR
ga:backfillRevenue
ga:backfillRevenuePer1000Sessions
ga:backfillECPM

DoubleClick for Publishers Dimensions & Metrics

Dimensions:
None

Metrics:
ga:dfpImpressions
ga:dfpCoverage
ga:dfpMonetizedPageviews
ga:dfpImpressionsPerSession
ga:dfpViewableImpressionsPercent
ga:dfpClicks
ga:dfpCTR
ga:dfpRevenue
ga:dfpRevenuePer1000Sessions
ga:dfpECPM

Lifetime Value and Cohorts Dimensions & Metrics

Dimensions:
ga:acquisitionCampaign
ga:acquisitionMedium
ga:acquisitionSource
ga:acquisitionSourceMedium
ga:acquisitionTrafficChannel
ga:cohort
ga:cohortNthDay
ga:cohortNthMonth
ga:cohortNthWeek

Metrics:
ga:cohortActiveUsers
ga:cohortAppviewsPerUser
ga:cohortAppviewsPerUserWithLifetimeCriteria
ga:cohortGoalCompletionsPerUser
ga:cohortGoalCompletionsPerUserWithLifetimeCriteria
ga:cohortPageviewsPerUser
ga:cohortPageviewsPerUserWithLifetimeCriteria
ga:cohortRetentionRate
ga:cohortRevenuePerUser
ga:cohortRevenuePerUserWithLifetimeCriteria
ga:cohortSessionDurationPerUser
ga:cohortSessionDurationPerUserWithLifetimeCriteria
ga:cohortSessionsPerUser
ga:cohortSessionsPerUserWithLifetimeCriteria
ga:cohortTotalUsers
ga:cohortTotalUsersWithLifetimeCriteria

Channel Grouping Dimensions & Metrics

Dimensions:
ga:channelGrouping

Metrics:
None

DoubleClick Bid Manager Dimensions & Metrics

Dimensions:
ga:dbmClickAdvertiser
ga:dbmClickAdvertiserId
ga:dbmClickCreativeId
ga:dbmClickExchange
ga:dbmClickExchangeId
ga:dbmClickInsertionOrder
ga:dbmClickInsertionOrderId
ga:dbmClickLineItem
ga:dbmClickLineItemId
ga:dbmClickSite
ga:dbmClickSiteId
ga:dbmLastEventAdvertiser
ga:dbmLastEventAdvertiserId
ga:dbmLastEventCreativeId
ga:dbmLastEventExchange
ga:dbmLastEventExchangeId
ga:dbmLastEventInsertionOrder
ga:dbmLastEventInsertionOrderId
ga:dbmLastEventLineItem
ga:dbmLastEventLineItemId
ga:dbmLastEventSite
ga:dbmLastEventSiteId

Metrics:
ga:dbmCPA
ga:dbmCPC
ga:dbmCPM
ga:dbmCTR
ga:dbmClicks
ga:dbmConversions
ga:dbmCost
ga:dbmImpressions
ga:dbmROAS

DoubleClick Search Dimensions & Metrics

Dimensions:
ga:dsAdGroup
ga:dsAdGroupId
ga:dsAdvertiser
ga:dsAdvertiserId
ga:dsAgency
ga:dsAgencyId
ga:dsCampaign
ga:dsCampaignId
ga:dsEngineAccount
ga:dsEngineAccountId
ga:dsKeyword
ga:dsKeywordId

Metrics:
ga:dsCPC
ga:dsCTR
ga:dsClicks
ga:dsCost
ga:dsImpressions
ga:dsProfit
ga:dsReturnOnAdSpend
ga:dsRevenuePerClick

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Happy reporting!